Last week, Greg Natale sat down with Catherine Giuliano, Director of OneMusic, to chat about the important role music plays in creating atmosphere. As a world-renowned interior designer, Greg Natale knows how to establish ambiance. His passion for blending eclectic design influences throughout his work is underpinned by a use of sensory outputs, such as touch and smell, to craft stunning and unforgettable spaces. As a business owner, Greg knows to take the sensory one step further to ensure that his customers are walking away from the Greg Natale flagship store having had the best possible experience as they browse. This is why Greg is partnered with OneMusic, who supply his business with a music license so that he can play his own curated playlists at high quality.

Greg emphasizes that while visual design elements like texture, colour, and lighting are essential in shaping a store’s atmosphere, sound is often the key to truly immersing customers in the experience. The right music can elevate the environment, creating a memorable connection between the brand and its clientele. However, ensuring that this music is properly licensed is crucial, as it not only avoids legal issues but also allows businesses to use high-quality, tailored playlists that can influence mood, pace, and even purchasing behaviour.

For a retail space, this attention to auditory detail can be the final piece in curating an ambiance that resonates with customers, making each visit more enjoyable and unique. When done right, and with the proper music licensing in place, this sensory layer can contribute to increased customer satisfaction and loyalty, blending seamlessly with Greg’s approach of using multi-sensory design to create stunning, unforgettable spaces.

“It’s about getting the space right. It’s about getting the lighting right. It’s about getting the music right. It’s about creating an immersive experience. Music is that final little thing that really finishes off a space. I know you can’t see it, but you can hear it. It creates feelings.” – Greg Natale

Click here to watch the full interview, where Greg discusses musical genres as a source of inspiration for his designs, well demonstrated across his range of designer décor pieces with names that reference iconic eras of music. To learn more about how to obtain a proper music license for your business, head to OneMusic.com.au